Marketing Chatter: October 2014
See what our tweeps have been getting up to this month. Follow us @dmnews. Mktg orgs can’t rely…
Stepping Stones to Marketing Success
From waiting tables and writing code, and from dishwashing to door-to-door sales, the Direct Marketing News 2014 40…
Fast Facts: September 2014
Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and…
18 People in Marketing You May Not Know…but Should
Marketing is a complex, multidimensional discipline. And for every area of marketing there are myriad experts whose advice…
18 Leaders Who Put the Femme in Phenomenal
Risk takers. Storytellers. Leaders. The Direct Marketing News 2014 Marketing Hall of Femme honorees stand out not only…
Caples: All Guts, All Glory
That feeling you get when you’re in the presence of great creative; that slight pang of good-natured…
Putting the Excellence in XX
Click to download your free copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks.…
Mad Skills
Lester Wunderman cofounded Wunderman, Ricotta & Kline in 1958. He was 38. Nine years later he coined the…
DMA: Direct mail response rates beat digital
Despite the perception in the marketing industry that direct mail and telemarketing are less effective than digital channels,…