Carnival selects Arnold/MPG as AOR
Carnival Cruise Lines has selected Arnold/MPG as its new agency of record. “It’s an amazing organization and a…
Wikia Search introduces user-generated search
Wikia Search, an open-source search engine, introduced a number of new features yesterday that allow any user to…
Microsoft, HP in distribution deal
Microsoft’s Live Search-enabled toolbar will be installed on all Hewlett-Packard (HP) consumer personal computers shipped in the United…
Mailers work to ‘green’ their marketing
With growing consumer concerns about the environment, direct mailers are encouraged to take steps to go green. “In…
PRC approves Life Line Screening NSA
The Postal Regulatory Commission has recommended approval of a proposed negotiated service agreement (NSA) with Life Line Screening…
DHL US Express restructures, partners with UPS for airlift
Citing goals of reducing costs, providing better service and creating a platform for sustainability and growth, Deutsche Post…
Google’s AdWord changes to go into effect by mid-June
Google will start incorporating landing page load time as a factor in its quality score for AdWords in…
Citysearch sued for click fraud
The Los Angeles-based law firm Kabateck Brown Kellner LLP has filed a suit in a California Superior Court…
MoreVisibility launches affiliate marketing program
MoreVisibility, a search engine optimization and marketing firm, has launched its new, full-service affiliate marketing program. Cost-per-click marketing…
Microsoft starts rebate debate
Microsoft launched an ad-funded cash rebate program, called Live Search Cashback, during Advance08, the company’s advertising customer forum,…