Microsoft starts rebate debate
Microsoft launched an ad-funded cash rebate program, called Live Search Cashback, during Advance08, the company’s advertising customer forum,…
USPS seeking feedback on new mail markings for Parcel Select
The USPS is seeking comments on its proposal for new marking requirements for Parcel Select mail, according to…
USPS direct mail site to focus on small businesses
The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small…
USPS appoints Pulcrano as corporate VP of sustainability
Sam Pulcrano was appointed the US Postal Service’s first corporate VP of sustainability today at the National Postal…
USPS PG Potter eyes Web as competition
The passage of the Postal Accountability and Enhancement Act of 2006 and the downturn of the economy have…
DMA tackles the do-not-mail threat
In an effort to better educate the public about the possible impacts of do-not-mail legislation, the Direct Marketing…
Yahoo, WPP enter into partnership
Yahoo and the WPP Group have announced a multiyear strategic partnership, designed to give group agencies WPP Digital, GroupM…
Avenue A | Razorfish’s 8th annual client summit in NYC
About 1,000 people crammed into a function room at the Sheraton New York and Towers today for Avenue…
Aegis acquires German search agency Rmsarcar.com
Aegis Group plc has acquired German search engine marketing agency Rmsarcar.com for an undisclosed amount. The marketing communications…
Michael Critelli to retire from Pitney Bowes
Michael J. Critelli will retire as executive chairman and director of Pitney Bowes Inc. by the end of…