Mintel Comperemedia Report: Credit card mailing volume continues to decrease
The estimated amount of direct mail sent by credit card companies in the United States dropped 3% from…
Postal Regulatory Commission to launch new Web site
The Postal Regulatory Commission (PRC) announced today that its new, user-friendly Web site will launch on Monday, April…
John Deere launches dealer-focused campaign
John Deere launched its annual spring “Deere Season” campaign for its worldwide commercial and consumer equipment division in…
Geary Interactive acquires Fathom Online
Digital marketing agency Geary Interactive announced today that it has acquired Fathom Online, a search engine marketing and…
Digitas expands presence in Asia
The Publicis Groupe has announced that it will rebrand Solutions, its India- and Singapore-based integrated marketing services agency, as…
For Flash-y results, some look to tech work-arounds
Adobe’s Flash software enables Web designers to add animation and interactivity to Web sites, which creates a richer…
Wendy’s targets bargoers with digital music spots
Hoping to catch the hungry, late-night bar and nightclub crowd, the fast food chain Wendy’s has partnered with…
Mailers drive film fans to cars
Hoping to draw prospective customers into auto dealerships with the offer of free movie tickets, Warner Bros. has…
Google launches YouTube Insight
Yesterday Google announced the release of YouTube Insight, a free tool enabling anyone with a YouTube account to…
USPS reducing Standard Mail barcode discount
In response to the Postal Regulatory Commission’s review of the US Postal Service’s proposed rate change for market-dominant…