USPS offers data table file identifying vacant addresses
In order to help mailers identify vacant addresses, the US Postal Service has developed a new data table…
Search engines respond differently to SEO: Covario study
Certain search engine optimization (SEO) techniques may have very different organic search ranking results depending on the search…
Sheraton asks NCAA fans to do the wave
Sheraton Hotels and Resorts has launched SheratonWave.com, where NCAA college basketball fans can post videos of themselves doing…
Starcom USA wins Bank of America account after review
Starcom USA has triumphed in the four-way race for Bank of America’s traditional and online media strategy, planning…
Google offers demographic bidding feature for AdWords
Google is now offering a new demographic bidding feature for AdWords advertisers. According to a Google AdWords blog…
Google’s AdWord changes may increase CPC
Citing the goal of improving users’ online experience, Google announced earlier this month that it will soon start…
ComScore: Partnerships in local search spark growth
Nationally, Internet yellow pages (IYP) have seen significant increases in search traffic, due in part to new strategic…
Videos on Flickr?
Rumors are swirling (again) that videos will be integrated into Yahoo-owned Flickr “very soon, perhaps in the next…
WSJ Digital Network gets aggressive with search: SES NY Keynote
Gordon McLeod, president of the Wall Street Journal Digital Network, spoke at Wednesday morning’s keynote session at the…
Recommendations rule both on and offline: SES panel
Both on and offline, consumers often ask others for recommendations when making purchasing decisions. For that reason, among…