AzoogleAds expands into Europe with 77Agency partnership
AzoogleAds, an online performance-based advertising network, said it plans to expand into the European marketplace through a charter…
Microsoft launches engagement mapping
Microsoft Corporation announced on Monday that it would start measuring the effectiveness of online campaigns in a new…
Coremetrics launches Connect
Coremetrics, a provider of digital marketing optimization solutions, launched a new integrated technology platform today called Coremetrics Connect.…
Mailers respond to rate increase proposals
The US Postal Service’s announcement on February 11 that rates for First-Class Mail, Standard Mail, periodicals, package services…
Google launches new AdSense for video ads
Google launched a beta version of AdSense for video on February 21. According to the official Google blog,…
Crystal Light launches social networking site for women
Crystal Light, a sugar-free beverage produced by Kraft Foods, last week launched uPumpItUp, a social networking site designed…
Search activity grew from December to January: ComScore
January saw a “significant jump” in search activity compared to December, according to ComScore, a third party data…
ProQuo launches catalog opt-out service
ProQuo, a direct mail preference service, has launched a free service enabling consumers to choose the catalogs they…
GroupM announces structural changes
WPP’s GroupM, a media investment management organization, has announced plans to consolidate and restructure its global search marketing…
Utilities go green
With energy costs climbing and more states mandating energy-efficiency standards, utility companies have had to take on the…