Executive decisions
Although the industries they work with may be vastly different, marketers targeting business-to-business customers face similar challenges. With…
Is GPS technology the next marketing breakthrough?
With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how…
Local.com partners with Citysearch
Local.com, a local search engine, announced on December 20 that it had partnered with Citysearch, a local search…
USPS seeks comment on proposed uses of Intelligent Mail barcodes
The US Postal Service is seeking feedback on proposed rules related to the use of Intelligent Mail barcodes.…
LinkShare launches Flex Links
LinkShare, pay-per-action marketing network, has released Flex Links, an embedded link technology that tracks the use of online…
Pitney Bowes launches mail consulting service
Pitney Bowes Management Services (PBMS) has launched Pitney Bowes Mailstream Consulting Services, an offering designed to help customers…
Virgin America hires Carat for search marketing
Carat has been named the search marketing agency of record for the recently launched airline, Virgin America. “We’re…
DoubleClick, Google get OK from FTC
After an eight-month investigation, the Federal Trade Commission voted four to one not to block Google’s proposed $3.1…
Epson America hires iCrossing
Epson America has hired iCrossing, a digital marketing company, to manage its overall interactive marketing efforts. ICrossing, which…
General Dynamics Robotic Systems to provide components of USPS’ new Flats Sequencing System
General Dynamics Robotic Systems has been awarded $40 million as a subcontractor to Northrop Grumman Corporation for work…