USPS publishes new IMB standards in Federal Register
The US Postal Service has published an advanced copy of its new mailing standards for Intelligent Mail barcodes (IMBs)…
Yahoo appoints two new seats to board
Yahoo has appointed Frank Biondi and John Chapple to its board of directors. Biondi and Chapple are filling…
Denuo launches Alchemy, a new practice
With a goal of crafting “media sensible” communications, Publicis agency Denuo has launched a new practice called Alchemy.…
USPS cuts employee hours in response to mail volume loss
Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by…
Tech companies increase their Yahoo paid search spend
Technology companies increased their paid search marketing spend with Yahoo in the second quarter of 2008, according to…
Yahoo opens up about Google ad services agreement
Yahoo has released more information about its non-exclusive ad services agreement with Google, in a US Securities and Exchange…
Push toward transparency may have consequences for PPC
In an effort to be more transparent to users, Google last week released a feature that shows users…
USPS supports price incentives for full-service IMB
In response to concerns from the mailing community, the US Postal Service said today that it will support…
Yahoo expands its opt-out policy for targeted ads
Yahoo announced today that it plans to provide users with the ability to opt-out of receiving targeted, customized…
Pew Internet report: Search engine use grows
Search engine use continues to grow, with 49% of Internet users saying they use search engines on a…