Catalogers debate the value of mail preference services at ACMA forum
Cataloger Crate & Barrel’s John Seebeck, direct marketing business director, said industry self-regulation is the best approach to…
Publicis Groupe launches new digitally focused entity
With the goal of better integrating the digital capabilities of its agencies, Publicis Groupe has launched a new…
PRC seeks comment on updated USPS service performance measurement plan
The Postal Regulatory Commission (PRC) is seeking public comment on the most recent draft of the US Postal…
Highest paid search position not always best bet: Adgooroo report
Bidding for the highest paid positions on a search results page may not always make the most sense…
SendTec selected as CDW’s search agency
CDW, a provider of technology solutions for business, government and education, has selected SendTec as its search engine…
USPS submits network plan to Congress
The US Postal Service submitted its network plan, which outlines the agency’s initiatives to produce better and more…
Floods slow delivery, service
With severe flooding resulting in evacuations throughout the Midwest, marketers and mail delivery services have taken steps to…
Aegis Group acquires Thailand search agency Globlet
The Aegis Group has acquired Thailand-based search marketing agency Globlet for an undisclosed amount. After Globlet’s staff is…
The Knot uses crowd wisdom for better site search
In order to better assist its customers with finding what they are really looking for, The Knot started…
Direct sales, branding primary SEM objectives: SEMPO survey
As search engine marketing (SEM) matures, direct sales and branding continue to be the top objectives, according to…