The Evolution of evo’s Customer Review Strategy
Marketers today have no shortage of powerful tools. From AI to VR, they can access numerous solutions to…
People Make the Most Typos When Writing for this Digital Channel
As humans, we all make mistakes. But do people make more typos when writing content for some platforms…
BMW Test Drives New AR Experience
BMW is known for being the “ultimate driving machine,” and its latest innovation is shifting the customer experience…
Papa Murphy’s Bakes Segmentation into Its Social Campaign
As a “take-n’-bake” pizza chain, Papa Murphy’s knows how to slice up a good pie. But when it…
Will Brands Start Marketing to Machines?
Marketing is no longer about right-brain versus left-brain. It’s about AI versus IQ. Technology is getting smarter, and…
The Technology Kohl’s CTO Is Using to Drive Retail Transformation
Consumers aren’t the only ones inundated with choice — retailers are, too. As technological acronyms like AR, VR,…
6 Personalization Practices from Walgreens’ Balance Rewards Program
Personalization is no longer just a buzzword. For many organizations, it’s becoming table stakes. A 2016 survey of…
Staples Builds an Alexa-Like Easy Button
When people think of Staples, they often think of the office supplies retailer’s consumer-facing business. A go-to source…
Cloverleaf Tracks In-Store Feelings
Imagine: You’re walking down the beverage aisle at your local convenience store when you notice carbonated bubbles formulating…
Blinds.com’s Referral Program Opens a Window of Opportunity
Blinds.com knows a thing or two about customer loyalty: Sixty percent of its customers are repeat or referred…