Online Reviews Score High Marks From Women
As a bride-to-be, I feel like I have a never-ending to-do list. From choosing a venue to researching…
My Ungroomed Experience With Birchbox’s Email Program
Finding the perfect gift is always a challenge. And for me, finding the right gifts for the men…
The Marketer and Her Sous Chef
Julia Child once said, “Find something you’re passionate about and keep tremendously interested in it.” For kitchen appliances…
American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season
Authenticity is an integral part of American Eagle Outfitters’ (AEO’s) marketing strategy. The clothing retailer’s intimate apparel brand…
The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena
The Golden State Warriors’ (Warriors) home court is the Oracle Arena—an arena that was first built in 1966…
Magellan Vacations Drives Efficiency and Collaboration with BI Solution
Having access to customer data is a luxury, not a right, and being able to organize big data…
A Brand to Remember: The Evolution of Nicholas Sparks
Nicholas Sparks knows a thing or two about relationships. The author has penned 20 romantic novels in 20…
Personalization Is the Key to Hilton Worldwide’s Customer Loyalty
Photo credit: (c) 2016 Hilton Worldwide Hilton HHonors—a points program provided by Hilton Worldwide— has been a success…
SnapCap Drives Inbound Phone Leads with Call Attribution Platform
In the marketing world, not every channel pulls equal weight. Some are key engagement drivers while others are…
Uber Wants to Know Where You Are After You Leave the Car
Uber helps customers get from point A to point B with the tap of their phones, but that…