10 Questions You Need to Ask When Assessing Marketing Technology
Finding the right marketing technology is easier said than done. There are countless solutions out there—each with their…
8 Mistakes to Avoid When Buying Martech
Buying the wrong marketing technology can cost brands a pretty penny—or rather an ugly couple grand. To prevent…
Miz Mooz Drives Conversion Through Site Optimization
The relationship clients have with their vendors can resemble the relationship citizens have with their politicians: Promises are…
Shari’s Café and Pies Uses Data to Slice and Dice Reward Members
Marketers recognize rewards programs as time-honored traditions for driving repeat purchases, but segmenting those rewards members can help…
How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit
Like the fit of a shoe, direct mail is not a one-size-fits all medium. From postcards and coupons…
4 Brands That Zigged When Others Zagged
Going against the grain isn’t easy—especially in a world where brands are constantly trying to one-up each other.…
10 Ways Marketers Can Improve Their Productivity
It’s no secret that marketers today are stretched thin. Still, there are always those professionals who seem to…
20 Things to Consider Before You Quit Your Job and Start Your Own Company
There’s a certain sexiness associated with starting a company: The freedom to set your own hours; the allure…
What Vine Meant to Dunkin’ Donuts
News about Twitter’s decision to discontinue Vine has been looping throughout the internet. Media outlets (see here and…
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality
“A picture is worth a thousand words” is how the old saying goes. But how much is it…