ClassPass: When Unlimited Has Its Limits
ClassPass is discontinuing its unlimited membership plan. The CEO and founder of the fitness class booking service Payal…
7-Eleven Redefines Convenience for the Modern Age
7-Eleven boasts being the largest convenience retail chain in the world, and it has the numbers to…
Harley-Davidson of NYC Revs Up Its Targeting With AI
Harley-Davidson may be a household name, but not every household wants to buy a motorcycle. Identifying these biker…
Chipotle Still on Mend Despite Rewards Program
Chipotle’s recent earnings report found that sales are still sluggish despite introduction of new menu items and a…
Zappos’ Customers Are the “Sole” of Its Loyalty Program
For many brands, loyalty programs are a one-size-fits all concept: The more you buy, the more rewards you…
Deborah Lippmann’s Six Tips for Polishing Your Email Strategy
As a celebrity manicurist, Deborah Lippmann is used to catering to the stars. But when it comes to…
Crate and Barrel Furnishes Its In-Store Experience With Digital
The modern shopping experience extends well beyond aisle four. Customers are discovering, browsing, comparing, and buying across a…
Automation and Segmentation Heat Up PHE’s Email Program
Email may not be the sexiest channel, but it delivers the kind of results that would get any…
The Era of ‘Man and Machine’ Marketing
What is man and machine marketing? How was the future lived up to this expectation? Hollywood’s depiction of…
Does the Consumer’s Path to Purchase Lead Straight to Amazon?
Move over, Google. A new study from BloomReach and Survata shows that most consumers aren’t starting their path…