Clinton Still Dominates Email Marketing Volume
eDataSource analyzes Hillary Clinton’s and Donald Trump’s email marketing activity from September 5 to September 16. According to…
Education Is the Sparkle in Blue Nile’s Marketing
The average marriage rate in the U.S. today is low. In its 2015 U.S. Wedding Forecast report, forecasting…
Stop Segmenting; Start Individualizing
First impressions are already important. But in today’s customer-centric world, every impression counts. According to Brendan Witcher, principal…
Saved By the Service
It’s crunch time for this DMN staffer—the final countdown, as Europe would put it: My wedding is about a…
A Snapshot of the World’s Ad Spend
Global advertising spend is projected to reach $548.2 billion by the end of this year—a 4.4% (or $23…
Stuart Ogawa: Sysomos’ Social Data Tinkerer
In some ways, Stuart Ogawa’s upbringing was similar to many children’s. He grew up in California, took piano…
Facebook Updates Offers and Speeds Up Mobile Load Time
Facebook is making it easier for shoppers to go from tap to transact. This week the social network…
Here’s What We Learned Analyzing 30 CMOs on LinkedIn
Ever wonder how CMOs climbed their way to the top? We did, too. To see if there were…
Clorox Delivers a Fresh Back-to-School Strategy
The Clorox Company manufactures products that help customers maintain a tidy home. So, it should be no surprise…
Taming the Beast: Tackling the Uber Story
Today, the story I’ve been working on for the past couple of months was published: How Uber Won…