How Uber Won The Rideshare Wars and What Comes Next
In 2011, two University of Michigan alums Adrian Fortino and Jahan Khanna partnered with venture capitalist Sunil Paul…
Apple Rumored to Be Creating a Video-Sharing App
Bloomberg reported that Apple is building its own video sharing and editing application for iOS, which is set…
An Analysis of All The Promotional Emails I Received Before Noon
Let’s face it: Consumers get a lot of emails. According to data by The Radicati Group, people across…
PreSonus Finds Its Email Marketing Rhythm
Marketers often sing email’s praises when it comes to delivering ROI. But if they don’t have the right…
The Humane Society Fetches ROI and Engagement
When it comes to marketing, email is a whole different animal. The Humane Society of the United States…
Facebook Dodges Ad Blockers on Desktop
Not all consumers may like this Facebook feature. The social network announced this week that it would still…
Putting Yourself in the Customer’s Shoes
This week I was on the hunt for a pair of shoes that my bridesmaids could wear to…
EAT Club Devours Its Lead Follow-Up Time
Leads are like food: When not acted on quickly, they can become stale. EAT Club, an office lunch…
Wayfair Designs Search Ads with Engagement and ROI in Mind
Every brand has its own marketing style, but it’s good for marketers to revisit their strategies and…
Lyon: The City of CRM
Paris may be the city of light, but Lyon is turning into the city of CRM. The third…