HomEquity Bank Invests in Digital and Mobile Optimization
Photo source: HomEquity Marketers know that they’re supposed to tailor experiences based on customers’ needs and preferences. But…
Cambria Relies on Social Communities to Build Engagement
Creating a campaign is like building a house. It’s often done in stages and requires different tools and…
Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive
After a 14-year tenure, Mish Fletcher has left marketing agency OgilvyOne Worldwide to join Accenture Interactive as the…
Melissa Shoes Ties Social and In-Store Together
A marketer’s job doesn’t end when the customer reaches the register. On the contrary, a purchase signifies the…
Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?
2017 has been a tough year for Uber. In January, the hashtag #DeleteUber started trending on Twitter after…
Is Your Brand Producing Memorable Customer Experiences?
Producing a good customer experience is table stakes for marketers; producing a memorable one, however, is easier said…
Instagram Versus Snapchat: a Side-by-Side Comparison
“Imitation is the sincerest form of flattery” is how the old saying goes, but Snapchat likely isn’t charmed…
Why You Shouldn’t Refer to Pinterest as a Social Network
Photo source: Pinterest Pinterest is the misfit of the social networking apps. It’s visually driven like Snapchat and…
Five Customer Experience Lessons Retailers Can Learn from Foot Locker
The retail industry ain’t what it used to be. From beacons and augmented reality to in-store devices and…
5 Ways Peloton Is Pedaling Towards a Better Customer Experience
Photo source: Peloton When it comes to its cycling workouts, Peloton is all about pushing the limit. The…