Forrester Wave Reveals Leading DMP Providers
Forrester Research Inc named Salesforce, Adobe, MediaMath, Neustar, and Oracle “leaders” in its Q2 2017 Forrester Wave: Data…
5 Personalization Lessons from Alice + Olivia
Photo source: Alice + Olivia Fashion reflects people’s styles and doesn’t follow a one-size-fits-all model. Marianna Satanas, VP…
Staples Announces Michelle Bottomley as New CMO
Staples Inc recently announced the appointment of Michelle Bottomley, former chief marketing and sales officer of consulting firm Mercer,…
5 Lessons Marketers Can Learn from Airbnb’s Data Science Manager
Photo source: Airbnb From online and offline to digital and traditional, marketers have a lot of places where…
Radius Aims to Bring the Network Effect to B2Bs
Social networks feed off of community contribution. As more people join the network, the more valuable that network…
Data and Optimization are T.O by Lipton’s Cup of Tea
In marketing it’s good to have a strong intuition. But for Mathieu Bernard, intuition only goes so far.…
What Do Consumers of the Future Look Like…and Are Today’s Consumers O.K. with This?
Humans have different kinds of relationships: professional, romantic, platonic. But their most budding relationship might be robotic. Technology…
5 Lessons to Learn from a Disney Research Scientist
The magic of Disney may be partially attributed to Tinker Bell’s sprinkling of faith, trust, and pixie dust,…
Personalization Is at the Heart of CVS’s ExtraCare Loyalty Program
When CVS Caremark rebranded as CVS Health (CVS) in 2014, it pledged to help customers venture down the…
The University of Chicago Re-Engages Alumni Through Online Learning
Photo Source: The University of Chicago Alumni Association Not every interaction generates an immediate return. Brands often have…