Data Storytelling Is Always On Trend
The tale of all data as meaningful is a tall one. “Data is used for problem solving,” says…
4 Elements of Extraordinary Storytelling
Andy Goldberg, global creative director for GE, understands the value of a good story. “People loved Shakespeare because…
Infographic: Marketers’ Three-Ring Focus
Marketers’ need to constantly juggle channels, preferences, and budgets can make marketing feel like a circus. But when…
Personalization Is Hiscox’s Best Policy
Small businesses owners can often feel like Goldilocks when selecting services. A database might be too small, or…
WestSoy Bakes Visual Storytelling Into its Campaign
Colorado may not know how to pull off a Super Bowl victory. But the “Centennial State” knows a…
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Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes
Marketers can’t tell exactly what the future holds. But crystal balls and tarot cards aside, marketers seem optimistic…
1-800-Flowers’s Mobile Marketing Blooms, but its Customer Service Withers
Mobile is a blossoming channel for many marketers. Floral and gift retailer 1-800-Flowers is consistently looking for new…
Evian Spreads Consumer Love Through Social
Valentine’s Day is often associated with long-stem roses, heart-shaped candies, and Hallmark cards. But sometimes these tangible tokens…
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Infographic: Return Your Customers’ Love
Consumers yearn for a connection. And when it comes to mobile brand communications, consumers have their heart set…
Carrie Hammer Swaps Runway Models for Role Models
The catwalk is usually reserved for women with Amazonian statures and microscopic waists. But Carrie Hammer, founder and…