Infographic: Email Marketing Wins the Gold
In terms of profitable marketing channels, email takes home the gold. According to the Experian Marketing Services “2013…
Rubicon Project Files for IPO
The Rubicon Project Inc. filed its S-1 Registration Statement with the United States Securities and Exchange Commission (SEC)…
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Marc Jacobs Launches Tweet Shop for New York Fashion Week
Marc Jacobs Fragrances, the perfume division of Marc Jacobs International, has a blossoming social following. The creator of…
Care.com Tends to its Emails With Mobile Optimization
Optimizing for mobile is a requisite for email marketers today. But keeping up with the times isn’t always…
T-Mobile Reconnects With Customers
After watching its union with AT&T fail, its churn rise, and key executives depart, T-Mobile US Inc. needed…
Caribou Coffee Brews a New Loyalty Program
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and…
Subscribers Follow the Leader
Marketing isn’t just about what you know; it’s also about who you know. T-Mobile uses social network analysis…
What to Do When You Shouldn’t Have Hit Send
Even test-obsessive email marketers sometimes mistakenly include a typo, broken link, or wrong coupon. Dan McDermott, senior product…
Infographic: Influencers Are Brands’ MVPs
Display advertising didn’t snag a spot on many marketers’ channel rosters last year. In fact, 30% of marketers…
For AOL Paid Services, Optimization Is the Name of the Game
In marketing, as in life, perfection is unlikely. Brands can always strive for more optimization, personalization, and segmentation…