A/B Testing Helps RunKeeper Keep Pace with its Customers
Mobile is an essential part of a healthy marketing regimen. “We’re seeing many organizations where mobile represents 50…
D.C. Circuit Rules Against FCC’s Net Neutrality Regulations
A U.S. federal appeals court rejected the “net neutrality” section of the Federal Communications Commission’s (FCC) Open Internet…
Digital Sweeps The Golden Globe Awards
This Sunday marks the 71st anniversary of The Golden Globe Awards. And while the star-studded event is a…
Infographic: The Taxonomy of the Penny-Pincher
When it comes to shopping, most consumers know when to save and when to cave. But some are…
Be a Brand Leader, Not a Brand Follower
Marketing is all about taking risks and being bold. And it’s always the leaders, rather than the followers,…
Fan Engagement Drives ASU’s Game- Winning Strategy
When it comes to engaging customers, user-generated content helps marketers stay at the top of their game. Arizona…
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Calendars.com’s Big Resolution? Breaking Down Big Data
The holiday hysteria may be over for most brands. But for Calendars.com, the shopping season is still in…
Defining Social Analytics
Social analytics is more than just tracking tweets and measuring mentions. It’s connecting on-platform metrics to offline business…
MassMutual’s Customer-Led Marketing Revamp
Even a market leader has to continually find ways to stand out. And in a commoditized industry, often…
4 Common Sense Tips for Marketers
It’s easy for marketers to get entangled in Big Data, technology, and complicated algorithms. But often the best…