BMO Harris Banks on Digital to Build Customer Engagement
Customer engagement isn’t just a nice-to-have for Midwest bank BMO Harris; it’s an essential part of the firm’s…
Infographic: Concocting the Perfect Digital Mix
Infusing digital into the marketing mix is essential to having a smooth strategy. But digital marketing efforts don’t…
Dailydo Proves That Email Marketing Is the Real Deal
Revitalizing a brand is always a challenge, especially when it comes to winning back customers. But focusing on…
Mazda Uses Interactive Film to Drive Leads
Lead generation is all about engaging prospects. Mazda Canada accelerated its consumer engagement full throttle by creating an…
Ritz Marches to the Beat of its own Digital Drummer
The holidays are deemed the most wonderful time of the year for good reason. The constant flow of…
Infographic: Email and Mobile Top Small Businesses’ 2014 Wish Lists
With Christmas and New Year’s closing in, many small business professionals are planning to toss out old ways…
Are Millennials Commitment-Phobes?
The first few years out of college are an awkward time. You realize that life no longer contains…
Lowe’s Hammers Home In-Store Engagement Through Mobile
What marketer wouldn’t want the ability to read customers’ minds while shopping in-store? Lowe’s Companies Inc. is getting…
SodaStream Pours on the User-Generated Content
Breaking a habit is never easy, especially in marketing. SodaStream, a provider of at-home soda makers, needed to…
Infographic: A Three-Course Shopping Spectacular
While some consumers feasted on turkey and yams, others devoured promotions and discounts over a three-course spending spread.…