Do Your Holiday Emails Land on the Naughty or Nice List?
It’s the most wonderful time of the year! With brands big-time selling, and every store telling you, “Come…
Targeted Emails Are Just What Delivery.com Ordered
Consumers crave immediacy. And apparently, so do their stomachs. Half of consumers between the ages of 18 and…
Marketing That’s Anything but a Gift
Brookstone Employee Count: 1,191 Total Store Locations: 258 Sharper Image Employee Count: 2,500 Total Store Locations: 0 Ah,…
How the Cookie Crumbles
Privacy is a topic that’s on everyone’s mind. In fact, 44% of business executives—including advertisers, marketers, and publishers—list…
Reacting to Social Behavior
When marketers hear the word “social,” their minds immediately roll through a list of networks. But social isn’t…
Is Data Management an Oxymoron?
Data management is the messy backend imperative that can, if done right, create the omnichannel customer experience that…
Cosi’s Consumers Gobble Up Digital
One of my favorite things about fall is the array of flavors associated with the season: pumpkin, apple,…
P&G Solves Diaper Dilemma with Qualitative Research
Marketers need qualitative data to make sense of quantitative data. Procter & Gamble’s baby care group learned the…
Infographic: Marketers Struggle to Make the (Data-Driven) Grade
Business leaders expect their marketing teams to be schooled in data. But when asked to evaluate their relationship…
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Denny’s Stacks on the Digital
Marketing, at its best, doesn’t feel like marketing. It feels like value. It’s when brands create experiences that…