Hearst Uses Email Insights to Merge Its Print and Online Worlds
Marketers may have thousands of emails in their databases, but how well do they know the customers behind…
Infographic: The “Smarter” Sex
They say that men are from Mars and women are from Venus. It turns out that the two…
Five Mobile Musts
Mobile has received a lot of attention this past year. But marketers still tend to refer to mobile…
Westfield Balances Personalization with Privacy
Who owns consumers’ data? Westfield Group, which owns and operates shopping centers worldwide, believes it should be the…
Forrester’s Three-Step Recipe for CMO, CIO Alignment
Marketing and IT can often seem like oil and vinegar: Their work flows, agendas, and objectives just don’t…
Infographic: How Amazon Stole Christmas
Every holiday shopper liked Amazon a lot. But marketers competing with Amazon did not! Marketers despised Amazon, the…
10 Twitter Stats Worth Tweeting
Twitter will join the rest of the bulls and the bears this Thursday when it begins trading its…
Not all Mobile Emails Are Created Equal
Smartphones and tablets accounted for 61% of marketing emails opens this past quarter while desktop made up 39%,…
Pizza Hut Relies on Mobile to Make its Dough
Mobile is baked deep into Pizza Hut’s business. In fact, one of the first known online purchases was…
Attitudinal and Behavioral Data: Better Together
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal…