Apple’s Marketing Does the Job; Samsung’s is Less Than Galactic
APPLE Local monthly searches for “iPhone” (Rise Interactive): 550,000 iPhone 5 units sold over launch weekend: 5 milllion…
Infographic: Horrifying Customer Service Can Be Deadly
Customer service has a grim reputation, and customers aren’t putting up with these nightmare experiences anymore. According to…
A Brief on Jockey’s New Brand Perception
How often do you think about your underwear? If you’re anything like me, it’s not very often. But…
Facebook Helps Indochino Tailor to Consumer Needs
Not every customer is a perfect fit for a brand, which is why it’s crucial for companies to…
News Byte: Dell Officially Goes Private
Dell is officially a private company as Michael Dell, founder, chairman, and CEO of the company, and global…
Don’t Leave Mobile Out in the Cold This Holiday Season
Marketers are making their lists and checking them twice when it comes to deciding what channels to include…
Multichannel Marketing Can Be Puzzling
Creating optimal customer experiences is a top priority for many retailers. In fact, 65% of retail executives polled…
Get Schooled in Mobile
As cofounder and chief technology officer of mobile development agency VOKAL Interactive, Brandon Passley constantly struggled with one…
Yamaha Uses Digital to Jazz Up its Print Ads
There are only 37 days until Black Friday. That means marketers have a little more than a month…
MasterCard’s Search Marketing Pays Off
Search may not be the most alluring form of marketing. But after a domain change demolished MasterCard’s search…