How Truth Initiative Grew an Online Community
36.5 million U.S. adults smoked cigarettes in 2015; that was about 15% of all American adults, according to…
A Checklist for Proving Your Value as a Community Manager
There are a number of ways companies can measure the value of their internal and external communities. Member…
How Heineken Got a More Holistic View of Its Commercial Marketing Budget
Photo source: Heineken International B.V Having silos not only damages the customer experience, but it also impacts internal…
Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?
Photo: Dove’s Campaign for Real Beauty Advertising has long been a men’s game. You can’t even spell the…
Vicki Godfrey, CMO, Avention
Vicki Godfrey is an experienced CMO with a broad range of B2B and B2C marketing experience. She is…
Kim Perell, CEO, Amobee
Kim Perell is an entrepreneur, executive, and angel investor with more than a decade of experience in the…
Jackie Yeaney, SVP and CMO, Ellucian
As SVP and CMO, Jackie Yeaney is responsible for the full breadth of Ellucian’s marketing efforts, including corporate,…
Elaine Leavenworth, SVP, chief marketing and external affairs officer, Abbott
Elaine Leavenworth, SVP and chief marketing and external affairs officer at Abbott, previously served as the company’s VP…
Brenda Lombardo, CEO, NiKnack Marketing
Brenda Lombardo recently founded NiKnack Marketing. She previously served as SVP and head of marketing for Zurich North…
Janel Laravie, Founder and CEO, Chacka Marketing
Janel Laravie has more than 15 years of product, marketing, and business management experience and serves as a…