News Byte: Google Announces Q3 2013 Results
Search engine behemoth Google today announced consolidated revenues of $14.89 billion for Q3 2013, a 12% jump from…
The Evolution of Facebook Advertising: What’s Not to Like?
When asked what’s the biggest change in Facebook advertising from when he first started to today at DMA…
How Data Benefits and Burdens Creativity
There’s no denying that today’s marketers are obsessed with data. But can too much of a good thing…
The Search Agency Announces the Winners of Stars of Search
Integrated online marketing firm The Search Agency announced the winners of its 2013 Stars of Search award at…
How to Deliver Relevant Experiences in an Omnichannel World
Relevancy is the Holy Grail of marketing. But delivering relevant experiences in an omnichannel world is no easy…
Urban Outfitters Launches New App to Fit Consumers’ Style
Mobile is no longer a campaign accessory—it’s a marketing necessity. Specialty retail company Urban Outfitters introduced a new…
News Byte: DMA Elects 2014 Board Members
The Direct Marketing Association (DMA) Board of Directors announced the election of its 2013 to 2014 board members.…
Life’s a Journey (And so is Marketing)
Both the customer life cycle and the customer lifetime journey are composed of major milestones. But aligning those…
Infographic: Consumers’ Love-Hate Relationship with the Shopping Cart
Consumers always seem to be in an on-again, off-again relationship with their online shopping carts. One minute consumers…
Free People Dresses Up its Brand Engagement with Pinterest
Brand engagement should never go unnoticed. Specialty clothing brand Free People is rewarding its Pinterest followers for their…