The Art of Visualization
Today Pinterest introduces promotional pins that look like regular pins, except they’re sponsored posts (and labeled as such).…
Cisco and Facebook Integrate for Better Mobile Targeting
More than half of consumers use mobile phones while shopping—which means it’s more important than ever for brands…
Infographic: Don’t Get Caught in Consumers’ Web of Data
Today’s consumers are hyper-connected. According to Forrester‘s “Build Seamless Experiences Now” report, 90% of consumers who have multiple…
News Byte: Samsung Mobile’s Chief Product Officer Leaves Company
Samsung Mobile USA’s chief product officer Kevin Packingham has left the organization, The New York Times reported today.…
News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries
Customers want answers to their questions, and they want them now. But many organizations aren’t living up to…
Sharing is Caring
Closing time is a thing of the past. Today’s consumers want to access brands anytime, anywhere. “People expect…
Outside Lands Harmonizes Social and Email
Historically, marketers treated social and email like solo acts. But music festival Outside Lands showed the two channels…
Uncovering Customer Intent to Drive Conversions
Online shoppers don’t always explicitly state their needs. If they don’t like a brand’s e-commerce website, they X…
Does M&M’s or REESE’S Win the Real Candy Crush?
M&M’s 2012 Projected Net Sales: $2.3B Social media mentions (NetBase): 330,876 REESE’S 2012 Projected Net Sales: $2.6B Social…
Future Shock
It’s a wonder that marketers haven’t universally lost their wits trying to understand the omnichannel consumer. Unlike customers’…