Does M&M’s or REESE’S Win the Real Candy Crush?
M&M’s 2012 Projected Net Sales: $2.3B Social media mentions (NetBase): 330,876 REESE’S 2012 Projected Net Sales: $2.6B Social…
Google AdWords Helps HomeAdvisor Build a New Brand
Rebranding is never easy. Home improvement website HomeAdvisor abandoned its old domain ServiceMagic, which it had used for…
Infographic: Digital Nightmares
There’s no doubt that the marketing world is evolving. In fact, 76% of marketers say that marketing has…
News Byte: Catalyst Names Jim Dellavilla Chief Client Officer
Direct and digital marketing agency Catalyst today announced the appointment of Jim Dellavilla as the company’s chief client…
DMN’s 40 Under 40: The Success Metric
Success means different things to different people. While marketers may define campaign success via click-through rates, Facebook likes,…
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Social Content and Brand Engagement: A Perfect Match
There’s no such thing as a perfect marriage. But companies know bonding fresh content with brand engagement creates…
Advertising Week: Five Tips for Attracting and Retaining Talent
When I was in college, I was in a sorority. I loved the philanthropic, scholarly, and of course…
3 False Best Practices Email Marketers Should Avoid
Following a common email practice can be like buying a pair of Ugg boots: You do it because…
Infographic: Are You in a Committed Relationship with Your Customers?
No customer wants to feel like a short-term fling. To prove that they’re in it for the long…
News Byte: Publicis Groupe Acquires POKE
Publicis Groupe expanded its global digital offerings by acquiring UK digital agency POKE from its four founding shareholders…