Q&A: David Daniels, A Renaissance Man
We’ve all heard that email is dead. But David Daniels, CEO and co-founder of marketing education and advisory…
News Byte: ExactTarget Launches Salesforce ExactTarget Marketing Cloud
Scott Dorsey, CEO of Salesforce.com company ExactTarget and Salesforce Marketing Cloud, announced the debut of ExactTarget Marketing Cloud,…
Stanley Steemer Cleans Up its Digital Strategy
When the economic recession hit, many U.S. consumers cut back on their discretionary spending. Residential cleaning service Stanley…
Mellow Mushroom Takes A Slice Out of Mobile
It’s no secret that today’s consumers are hungry for mobile. Casual dining pizza chain Mellow Mushroom partnered with…
Infographic: The Secrets of Search
The Mystery of the Supreme Search Strategy is one case marketers have yet to crack. But evidence shows…
News Byte: Neolane Becomes Adobe Campaign
What is it? Adobe announced that Neolane has become Adobe Campaign—the sixth solution in its Marketing Cloud—in a…
Are You Hombre Enough for Tecate?
Manliness typically isn’t a campaign metric marketers measure. But Heineken beer brand Tecate and Hispanic digital media company…
Carl’s Jr. Serves Up Mobile Rewards
Carl’s Jr. is renowned for its charbroiled burgers. But with items like the Six Dollar Burgers gracing its…
Infographic: Old-School Channels Make the Grade
Back-to-school shopping puts parents’ bargain hunting skills to the test. And because cost is the most important factor…
Privacy Groups Bristle at Facebook’s Proposed Privacy Changes
Facebook’s announcement late yesterday that it will delay the rollout of a revised privacy policy and data use…