News Byte: Demandbase Announces Marketo Integration
B2B targeting and personalization platform Demandbase Inc. announced the integration of its real-time identification technology with cloud-based marketing…
Did Hans Strudel Kill the Pillsbury Doughboy?
When I first read that Pillsbury Toaster Strudel was introducing a new brand ambassador, Hans Strudel, my heart…
Acxiom Gives Consumers Access to Data
Updated September 9, 2013 at 9:53 AM EST with quotes from Acxiom. Data services company Acxiom will launch…
DoubleTree’s Tasty Rebrand
DoubleTree by Hilton is often best known for its warm welcome—literally, from the warmth of the chocolate chip…
Q&A: John Greenleaf, Global Head, DoubleTree
John Greenleaf is an integral part of the Hilton family. He kicked off his Hilton career as the…
Abandon Those Shopping Cart Woes
Fact: Most customers abandon their online shopping carts. Though the exact percentage varies depending on whom you ask,…
Oklahoma’s Video Advertising is More than Just OK
Oklahoma may be where the wind comes sweepin’ down the plains, but it’s also a state that knows…
Infographic: Spice Up Your Marketing Mix
Multichannel marketing is a lot like cooking. It requires trial and error, and each company has its own…
News Byte: Twitter Acquires Trendrr
Twitter continues to extend television advertising and engagement onto its platform with the acquisition of Trendrr, a company…
What The Bachelorette Can Teach Us About Inbound Marketing
Anyone who knows me knows that I’m obsessed with crappy reality TV, particularly the ABC goldmines The Bachelor…