Arby’s Beefs Up its Brand Awareness
Arby’s Restaurant Group, Inc. sandwiched gaming and emotional experiences together in a digital campaign to drive brand awareness…
Nine Email Marketing Musts
After revealing his four email commandments at HubSpot’s 2013 Inbound Marketing conference, Tom Monaghan, HubSpot’s email product manager,…
News Byte: 10% of Executives Believe CMO-CIO Collaboration Is Where it Needs To Be
Only one in 10 marketing and IT executives believe collaboration is at the stage it needs to be,…
The Four Commandments of Email
Tom Monaghan held a slew of jobs before accepting his position as HubSpot’s email product manager. He was…
Don’t Worry, Be Happy
There’s an old phrase that says money can’t buy you happiness. But Elizabeth Dunn, coauthor of Happy Money:…
TV Land Casts Social as Its Next Email Star
Email marketing is like a classic sitcom: it’s traditional, it reaches large audiences, and—if not done correctly—it can…
Infographic: Segmentation Sorcery
Transforming data into insights leads to truly magical marketing. And although a magician never reveals his secrets, consumers…
Consumer Watchdog Barks Back at Google
Consumer Watchdog barked back at Google’s citation that “a person has no legitimate expectation of privacy in information…
Mobile Internet Responsible for One Out of Every Three Digital Media Minutes Consumed
Mobile Internet usage accounts for one out of every three digital media minutes consumed, according to the August…
News Byte: Coldwater Creek Hires New SVP, CMO
Coldwater Creek announced the appointment of Deborah Cavanagh as SVP and CMO yesterday. Cavanagh will start fulfilling her…