Don’t Toy With Your Loyal Customers
A new customer is to a marketer what a new Barbie was to me at age five: Shiny,…
Dang Chicks Makes Dang Good Strides in Segmentation
Implementing new technology can be a big headache for small businesses. But when female apparel brand Dang Chicks…
Infographic: Be a Content Marketing Legend
Marketing is all about storytelling. And content marketing uses storytelling to help marketers generate the leads they need…
Are these Three Email Addresses Corrupting Your Inbox?
Email marketing is king of the B2B jungle. Ninety-one percent of B2B organizations use email marketing today, according…
News Byte: Groupon Names Eric Lefkofsky CEO
Groupon announced the appointment of cofounder Eric Lefkofsky as permanent CEO yesterday. It also reported a 7% rise…
News Byte: AOL Acquires Adap.tv
AOL, Inc. announced its agreement to acquire programmatic video advertising platform Adap.tv yesterday for $405 million as part…
Only the Smartphone Savvy Will Survive
What would you do if you were stranded on a deserted island with only your smartphone? Samsung Electronics…
Millennials Make Up Simmons’ Dream Segment
Simmons Bedding Company awakened a new millennial market and plans to launch a dreamy multichannel campaign with the…
The Campaign Behind the Sweetest Comeback in History
November marked dark days for Twinkie lovers. While many were buying their turkeys and cranberry sauce, others were…
Infographic: Send Out-of-this-World Emails
All marketers want their emails to be out of this world. But far too often, these emails are…