Q&A: Denny Downs, VP of global marketing, Smashbox
Before he was brushing up on bronzer, Denny Downs was polishing his vocals. But Smashbox‘s VP of global…
Creating Five-Star Synergies
There’s no denying that marketers have a lot to say, but they’re not always the ones consumers want…
For Smashbox, Education is the Ultimate Foundation
If I had a dollar for every time I heard a man say he likes “natural beauties who…
Back-to-School is the Most Wonderful Time of the Year for Staples Canada
For Staples Canada, when the school bell rings, the cash register sings! The office product supplier launched its…
Speculation Continues on the Omnicom-Publicis Merger
The potential Omnicom Group and Publicis Groupe merger has turned into a great political debate within direct marketing…
12 Things Direct Marketers Need to Know about the Omnicom-Publicis Merger
CEOs John Wren and Maurice Lévy dropped a bombshell on the agency world this past Sunday by announcing…
For Pampers, It’s All About Social, Baby!
Have you ever met a parent who didn’t want to show you a picture of their little bundle…
Infographic: It’s All About Me
No consumer wants to feel like a number—unless it’s number one. To make consumers feel like they’re getting…
Essence Responds to Zimmerman Verdict with #HeIsNotASuspect Campaign
The Zimmerman trial was a shot heard around the world. And while the verdict has spawned extensive controversy…
Best Western and Disney Channel Get Real
For many families, summer is a season reserved for sticky, popsicle-stained fingers, days lounging by the local pool,…