Movember’s Content Strategy Is Anything but Hairy
Movember’s concept is quite simple. Every year, clean-shaven men from across the globe grow moustaches for the month…
Infographic: Tag, You’re It!
Tag management isn’t all fun and games. It’s serious business, so today’s marketers continue to chase the benefits…
Data, Display, and Other Marketing Dilemmas
Every marketer wishes that he had a crystal ball. But for now, their trend forecasts are limited to…
Playtex Bras Sizes Up Generational Targeting
Manufacturer of intimate apparel Playtex Bras combined TV, social, and digital to create a busty $10 million integrated…
Where Is the Love?
Marketers know that brand advocacy is invaluable. But global social media strategist network Social@Ogilvy set out to discover…
How to Make Augmented Reality A Marketing Reality
Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that…
Getting Action on Your Call-to-Action
“How many of you are addicted to crack cocaine?” Mandalay Entertainment Group CEO and Chairman Peter Guber asked…
Infographic: CMOs and CIOs: A Match Made in Heaven
Marketing and IT’s relationship has matured over the years as technology has become increasingly woven into the fabric…
Bud Light Portrays Likeability with Facebook Media
Social is one channel every marketer should have on tap. Anheuser-Busch brand Bud Light has proved that to…
Five Hot CRM Trends That Will Make Your Customer Relationships Sizzle
With so many likes, shares, tweets, and pins to keep track of, it can be difficult for marketers…