Rosetta Hires Joe Lozito as CTO
Customer engagement agency Rosetta, owned by French advertising giant Publicis Groupe, announced today its hiring of Joe Lozito…
The Man Behind the Cat
Ben Lashes didn’t always know that he would one day manage America’s grumpiest sourpuss. Before founding meme management…
Who Mobilized Consumers’ Shopping Habits? It’s All You!
Time Inc. value magazine All You turned a new contemporary page by implementing ShopAdvisor technology to allow tablet…
Channeling the Customer
Capturing and integrating data from across channels is a daunting challenge, but provides a matchless opportunity to understand…
Under (and so over) the Influence
Marketing influences often come from unexpected places. The happenings, people, and brands driving marketing trends, keeping consumers’ interest…
3 Data Do’s and Don’ts
Bravo Media LLC and Citrix Systems Inc. share three major data do’s and don’ts: Do conduct research to…
BuzzFeed and Old Spice on Engaging Social Content
Old Spice aims to make commercials that people want to show their friends. In 2010 the manufacturer of…
Bank of America Merrill Lynch’s Bullish Content Strategy
If there’s one thing the average American consumer doesn’t want to read but probably should, it’s financial information.…
Tampico Beverages Asks Customers to Be Impulsive
Social media is all about real-time interactions. So, fruit-flavored beverage company Tampico Beverages is leveraging the impulsiveness of…
Infographic: Digital and TV Costar as the Next Dynamic Duo
Television may have hogged the spotlight at one time, but online video is forcing the telly to play…