Rent-A-Center Engages in Some Risqué Business
Marketing isn’t always funny business. But rent-to-own company Rent-A-Center is ditching the typical product pitch and relying on…
What Marketers Need to Reach the Pinnacle of Customer Experience
In 1953 Edmund Hillary and Tenzing Norgay made the impossible possible. The New Zealand and Nepalese adventurers climbed…
Infographic: Small Business Customers Have Big Expectations
The small businesses of today face some pretty big challenges. According to “Small Businesses: Then & Now” by…
Lumens’ Email Frequency and Content Steal the Limelight
According to AgilOne’s “The State of Personalized Email Marketing” study, 65% of marketers don’t differentiate email frequency by…
Popchips Relies on Katy Perry and Cats to Save its Snackers
It’s a bird. It’s a plane. It’s…popchips? The snack brand launched its “popchips to the Rescue” campaign to…
Time Warner Cable Media Urges Businesses to Tune in to Cable
B2B marketers can wage as heady a battle as any in the B2C world. Continuing the classic broadcast…
DreamWorks and Verizon Drive Mobile Gaming Full Throttle
When it comes to mobile gaming, DreamWorks Animation and Verizon move at anything but a snail’s pace. The…
Infographic: Targeting the Tweenybopper
For many, the tweenage years can be defined by a single word: awkward. Recalling the pre-pubescent period often…
Ben & Jerry’s Gives Locals a Taste of Cocreation
I scream. You scream. We all scream for ice cream—and Ben & Jerry’s is listening. The ice cream…
Retailers Perk Up Over In-Store Pickups
In-store pickup provides a win-win-win situation for brands, customers, and retailers. In addition to offering customers convenience, 65%…