The Economist Dives Deep Into Collegiate Targeting
The Economist dared college students to dive deeper into its content, rather than rely solely on surface-level headlines…
Infographic: Analytics Steer the Digital Helm
When navigating through the sea of digital channels, marketers may go off course. But if they have the…
How to be a Content Marketing Jedi
One of the wisest, greenest, and most powerful Jedi Masters once said, “You will only find what you…
Whirlpool Gives Storytelling a Spin
Marketing campaigns can get as routine as wash, dry, fold. So home appliance manufacturer Whirlpool gave its most…
Marketers Pause the Text and Play up the Video in Email
The belief that including video in email requires complex and expensive technology has caused the practice to fade…
Stepping Up to Big Ticket Sales
High-end flooring manufacturer Carlisle Wide Plank Floors knows that buying a wood floor is a highly considered purchase.…
Let Data Take the Lead
Lead generation is a tricky tango to master. Many marketers sway back and forth between delivering content that…
Can the Man of Steel Beat an Iron-Strong Franchise?
Man of Steel Man of Steel budget: $175 million Countries Showing Man of Steel: 60 Iron Man 3…
Benjamin Moore Uses Crowdsourcing to Color Its Marketing
Paint manufacturer Benjamin Moore & Co. is relying on the voice of the customer to choose which 20…
Infographic: Content Marketing Sweetens the Mix
There’s no perfect recipe for whipping up the ideal marketing mix, but brands and agencies agree that content…