Cricket Calls Out Verizon and AT&T Customers
Prepaid wireless service provider Cricket Communications is calling on AT&T and Verizon customers to look at their monthly…
Bacardi Takes a Shot at Targeting Millennials
Spirit distributor Bacardi is toasting its Cuban roots in the brand’s fully integrated marketing campaign, “Vivimos” (we live).…
Fleur du Mal Dresses Up Customer Shopping Experiences with Mobile
Multichannel may not be every brand’s style. But lingerie brand Fleur du Mal is pairing mobile with in-store…
BNP Paribas Aces Twitter Campaign
Global bank BNP Paribas is aiming to score some Twitter love with its new “Tweet and Shoot” campaign,…
Oscar Mayer is No Wiener When It Comes to Mobile
Oscar Mayer may have a way with B-O-L-O-G-N-A, but it turns out the Wienermobile brand also has a…
For Club Monaco, Social is Always in Season
Club Monaco proved that social can be a marketer’s best accessory with the launch of its new interactive…
Infographic: CMOs and CIOs Fight for Customer Centricity
Marketing and IT departments in many companies are waving their white flags and calling a truce. These once…
Yankee Candle Lures Men With Bacon and Popcorn
Yankee Candle got a whiff of the sweet smell of community with the addition of two new fragrances…
Multichannel Is Perrigo’s Marketing Cure
Multimedia marketing is just what the doctor ordered for Perrigo. The over-the-counter (OTC) and generic prescription manufacturer and…
You Can Run, but You Can’t Hide From Authenticity
A campaign that fails to resonate with a target audience is the ultimate horror story for any marketer.…