Facebook: A Dating Game for Marketers
Engaging with consumers via Facebook is kind of like dating. You’re looking to connect, but you don’t want…
DMA Discourages Senators from Passing the Marketplace Fairness Act
The Direct Marketing Association (DMA) wrote a letter to the U.S. Senate discouraging its members from passing the…
Modern Family: A Reality for Today’s Marketers
Marketing is all about evolution. And with so much hype around the progression of data and technology, it…
Infographic: Why Gamble With Customers’ Loyalty?
Satisfying your customers’ needs shouldn’t be a game of chance. If marketers want to win their customers’ loyalty,…
Women Lead in Brand Advocacy
Today’s women are expanding the definition of “girl power” and letting brands know that they’re a voice to…
Internet Ad Revenues Reach $36.6B, Up 15%
Last year marked a dynamic year for digital. U.S. Internet advertising revenues aggregated to approximately $36.6 billion last…
With Email, One Size Does Not Fit All
Designing one-size-fits-all email campaigns may be easier than crafting tailored messages. But not necessarily more effective. According to…
Teen Vogue and Toyota Let Teens Steer Campaign Advocacy
Cars and couture may seem like an unlikely pairing. But after seeing that, on average, seven teenagers between…
Infographic: Think Outside the (Marketing) Box
The evolution of TV has been a liberating experience. From black and white to color, from fat screen…
Customers Want to Be Part of the Brand Story
I’m not a native New Yorker. I can’t walk as fast as they can, I don’t root for…