Are Your Nonprofit Emails Profitable?
Whether fighting world hunger or promoting a product, all marketers, nonprofit and for-profit alike, want the same thing:…
Give Your Email Data a Good Spring Cleaning
Ah, April – ‘tis the season for spring-cleaning. But scrubbing the floor and reorganizing the pantry at home…
Infographic: The Ionic Bond between Art and Science
Art and science may seem like polar opposites, but in the marketing world, both elements are needed to…
If at First You Don’t Succeed Try, Try Again
Serving as CEO is a challenge at any age and takes years of experience to master. Imagine fulfilling…
A Cup of Convenience Can Deliver a Latte Customer Love
The dark circles, the zombie-like movements, the don’t-talk-to-me-or-I’m-going-to-kill-you grimace. These are all symptoms of caffeine deprivation, most commonly…
The New Power Couple
Everyone has encountered at least one dysfunctional relationship in her lifetime. For some, it might have been an…
Which iconic luxury automobile brand has the drive to finish first?
Lincoln Ford 2012 Net Income: $5.7 billion Cars sold in the U.S. as of 2012: 82,150 Cadillac GM…
List Buying Versus List Building
When it comes to creating prospect lists, quality rules over quantity. But, does quality have to be built…
Q&A: Kim Ann King, CMO, SiteSpect
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect. However, King refers to herself as…
All the World’s a (Social) Stage
Word of mouth has always played a leading role in marketers’ productions, and when it comes to engaging…