Infographic: The Surprising Impact of Data on Marketing ROI
For most marketers, the decision to measure ROI is a no-brainer. According to a study by Black Ink,…
Words of Wisdom from The Breakfast Club
In the 1985 hit The Breakfast Club, there’s a scene featuring jock Andrew and misfit Allison strolling down…
How to Court Your Business Partner
Living the bachelor lifestyle may seem appealing to some brands: having the freedom to home in on their…
AlloyASL Targets Students with New Acquisition
Following its recent merger last May, AlloyASL Marketing continues its aggregation of teen and young adult data through…
The Everyday Wonder Woman
When Christine Osekoski, publisher of Fast Company, took the podium at the inaugural Direct Marketing News Hall of…
B2B Data: It’s Not About the What, It’s About the Why
While B2C marketing has matured significantly over the past two decades, the B2B world remains stuck in the…
Infographic: Any Way You Want It, That’s the Way You Need It
Steve Perry may not have been singing about customer experience in Journey’s 1980s classic song, “Any Way You…
GAO Says USPS Must Comply with Six-Day Provision
In a letter addressed to Congressman Gerald E. Connolly, the U.S. Government Accountability Office (GAO) deemed Postmaster General…
Is Your Small Business Friends with Facebook?
In the consumer world, it can be hard to know whom to trust. With banner ads, TV commercials,…
The 411 on SMB TXT Msging
Over the course of marketing’s evolution, Fortune 500 companies have been the hunters and small businesses have been…