Raley’s Grocery Chain Adds Social to the Loyalty Recipe
Loyalty programs can seem like the ultimate win-win situation for marketers and customers. While marketers obtain more customer…
Infographic: Keep Your Eye on the CX Prize
All brands want to be customer experience winners. In fact, 53% of large companies aspire to deliver the…
The Cultural Rhapsody
Trends are easy come, easy go. But will you let your customers go? Bismillah! We will not let…
Travelocity’s Thematic Content Guides Customers
The U.S. travel industry is soaring up, up, and away. According to a 2011 survey published by ITB…
Adobe’s Loni Kao Stark Talks Social and Mobile Trends
Between the Adobe Summit breakout sessions and keynotes, Loni Kao Stark, Adobe’s director of product and industry marketing,…
Don’t Forget, Marketing Is About the Customer
In today’s consumer world there’s no escaping technology. According to the *MarketingSherpa 2013 Email Marketing Benchmark Report, powered…
Infographic: Showrooming Isn’t on the Grocery List
When at the grocery store, Millennials tend to check out of their usual brand engagement actions. Digital marketing…
Be a Marketing Risk Taker
When John Mellor, VP of business development and strategy of Adobe, took the stage to commence day two…
Hitting a Digital Experience Home Run
When it comes to wooing online customers, brands have a defining moment—the Last Millisecond—to use personalized digital experiences…
Do You Have What it Takes to Make My Day?
Just like a fingerprint, every company is different. Every organization builds its own reputation and has its own…