Determining Facebook’s Face Value
There’s no slowing down this social engine. It seems like team Zuckerberg is always releasing the next big…
Infographic: Marketers Lose Their Local Marketing Way
When it comes to driving customer engagement and profitability, all signs point to local marketing. According to the…
Nokia: The Once and Future(?) King
Smartphone sales are booming. According to the research company International Data Corporation (IDC) “Worldwide Quarterly Mobile Phone Tracker,”…
Q&A: Tejal Patel, head of social commerce and performance, Nokia
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia‘s social campaigns.…
The Value of a Number
One of the challenges of marketing are the “blind spot” that fall between customer data and activity, according…
Michael Waltrip Racing Uses Mobile to Drive Customer Loyalty
When it comes to NASCAR, winning customer and sponsor loyalty is just as important as finishing first in…
Econsultancy Pins Down Five Pinterest Marketing Musts
In the social media kingdom, Pinterest is an entirely different species. Not all marketers know how to master…
Infographic: Rounding up Brand Advocates
Eighty percent of consumers engage with a brand by publishing messages online, searching for content, or posting on…
Social Media Week: Can Tumblr Put a New Spin on Marketing?
When I first spotted David Karp at Social@Ogilvy’s Social Media Week session, I thought he resembled any other…
Facebook: A Growing Presence in Local Search
He may not have a crystal ball, but Bill Connard, VP of local search solutions at Rio SEO,…