Marketers Are Out of This World
They say men are from Mars and women are from Venus. Turns out marketers come from another planet,…
Infographic: Brands Leave Their Mark on Consumers
Consumers are willing to give preferred brands their loyal stamp of approval, but they do sometimes stray to…
Let’s Get Personal(ized)
When it comes to engaging in personalized consumer interactions, many online retailers can feel as lost as a…
Drive Frequency. Drive Subscribers. Drive Marketing
As the DMA Email Evolution Conference (EEC) drew to a close, Dela Quist, founder and CEO of Alchemy…
Turning a Sticky Situation into a Sweet Campaign
Assumptions abound when it comes to marketing to millennials. But there are many effective strategies, as well. Jeffrey…
Overcoming the Ills of Bad Data
It’s no brainteaser that companies rely on multichannel data to deliver a prime customer experience. But how can…
Infographic: Mind the Gap
Big Data can present companies with big challenges, especially when there’s a gap between what Big Data is…
For Virgin America, the Sky’s the Limit
For me, a trip to the airport can be synonymous with a trip to the dentist. The cramped…
SMBs Tame the Privacy Beast
Maintaining customer privacy is one beast every company has to learn to tame—and small businesses are no exception.…
Getting to the Heart of Big Data
Sorry, Big Data. It’s not you. It’s me. You’re just not giving me what I need, and you…