Monin Stirs Up Sales with Email Segmentation
As a premium syrup and concentrate manufacturer, Monin helps people add flavor to their coffee and cocktails. It’s…
The Portland Trail Blazers Score ROI with Facebook Advertising
Photo source: The Portland Trail Blazers Marketing campaigns are like sports games: You win some, you lose some.…
3 Things Marketers Should Look for in a Brand Partner
In today’s competitive environment, brands seem to have fewer friends than foes. Companies are constantly fighting for consumers’…
Cariloha Drives Traffic and Conversion with Retargeting
Getting consumers to visit your website is one thing, but getting them to return is another. Bamboo apparel…
What Prevents Women from Breaking into the “She-Suite”?
Breaking the glass ceiling is a personal and professional objective for many women. And while progress has been…
In a World of Media Bias, The Wall Street Journal Seeks Objectivity
Ever heard of Marmite? For Americans who don’t know the British brand, it’s a yeast-based spread with such…
3 Rules for Marketing in Trump’s America
Ever since Donald Trump was elected president of the United States in November, there’s been a giant elephant…
365 Tickets USA Gets Results with New Solutions
Luring customers to a brand’s website is one thing, but keeping them on the site and getting them…
4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies
Thinkstock by Getty Images Companies today have no shortage of competition. That’s because their opponents are no longer…
Q&A with Oracle’s Katrina Gosek
E-commerce is evolving—for both B2B and B2C companies. From voice shopping to the internet of things, marketers in…