USPS defaults on $5.5 billion payment to U.S. Treasury
The United States Postal Service defaulted today on a $5.5 billion payment to the United States Treasury, which…
Brands must entertain young audiences to drive engagement
Millennials, broadly defined as adults between 18 to 30 years of age, are a savvy, demanding bunch. Thus…
Do Not Track is a major point of discussion for marketers
The World Wide Web Consortium (W3C) Tracking Protection Working Group, a consortium of companies and individuals that drafts…
Agencies become jacks-of-all-trades
The direct marketing industry has become glutted with technological solutions. As a result, many agencies are finding themselves…
“Latte” your customers
During his keynote speech at the Experian Marketing Services Digital Summit in Las Vegas July 27, Charles Duhigg,…
As Seen On TV selects BrightShop Digital to handle social media marketing
As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its…
Experian: “Customer obsession” is necessary for direct marketing success
In order to succeed at direct marketing, marketers have to be “customer obsessed,” said group president of Experian…
Experian QAS launches address validation for mobile devices
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices, says…
Too much targeting
Is there such a thing as direct marketing that’s too targeted to a customer’s needs? Researchers at University…
Google revenues increase 35% year-over-year
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011, said Google CFO…