Facebook launches marketing developer program
Facebook debuted its Preferred Marketing Developer (PMD) program, designed to help brands find providers of marketing software and…
ELLE launches e-commerce initiative on Facebook
ELLE magazine, published by Hearst Digital Media, has launched its first e-commerce campaign for Facebook, said Kevin O’Malley,…
BrightWave hires its first director of strategic services
BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director…
SAP takes b-to-c approach to b-to-b marketing campaign
Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and…
The inbox purge
Lately — as a consumer, not a reporter — I’ve been purging my inbox. During the past week,…
Report: Facebook’s average CPM increased 41% since Q1 2011
Facebook‘s average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of…
Triton Digital launches targeted mobile advertising platform
Triton Digital, a digital services provider for radio, launched an advertising platform designed to allow companies to target…
Amazon Web Services launches CloudSearch
Amazon Web Services, the b-to-b cloud-based technology platform of Amazon.com, launched CloudSearch, a network designed to help businesses…
Pardot enhances software for keyword monitoring
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and…
The Container Store selects Epsilon as database provider
The Container Store has selected Alliance Data subsidiary Epsilon as the company’s database provider, said Don Lucchetti, VP…