IBM introduces data consolidation software
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase…
Casino and hotel giants fail to take advantage of their direct and online marketing strategies
MGM Resorts 15 U.S. properties 2011 Revenue: $7.8 billion Caesars Entertainment 39 U.S. properties 2011 Revenue: $8.8 billion…
Google launches customer survey tool
Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville,…
Facebook makes Timeline mandatory for businesses
Facebook today moved all brand pages onto the Timeline, the profile layout the company unveiled last year, the…
Kotex’s awesome Pinterest campaign
Here’s a blog topic sure to make the guys squirm: Feminine products. Kidding, kidding. Well, sort of. Kotex…
Neiman Marcus hosts bigger Foursquare challenge
Neiman Marcus is hosting its second in-store Foursquare challenge in which customers who check into store locations can…
SMS revamps list search website, launches search tool
Specialists Marketing Service (SMS) introduced a revamped website and search tool today designed to help users create appropriate…
Pandora founder talks targeting, advertising in keynote address
As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that…
Arby’s joins Facebook loyalty program Plink
Arby’s today became the latest member of Plink, a loyalty program that gives restaurant consumers Facebook credits for…
Hard Rock Hotel & Casino launches revamped rewards program
The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers…