IC Places hires ApFormance to optimize website
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with…
Aspen to support Jaguar Land Rover’s global aftersales marketing
Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar…
Great customer service = great customer relationships
“I just want to kill myself,” says the United Airlines customer service agent at O’Hare Airport. She’s dealing…
Nielsen acquires Vizu
Nielsen announced July 2 that it has acquired Vizu, an online ad measurement and optimization company, says Scott…
Ask.com acquires nRelate
Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to…
Nonprofits co-opt marketing co-ops to reinforce donor base direct mail lists
Because nonprofit organizations tend to have similar goals — raising money for worthy causes — they are increasingly…
Newt Gingrich’s donor list for sale not new in political world
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000 in…
Web video’s targeting versus TV’s reach
Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim. Online video viewers…
Marin Software to track paid search to in-store purchases
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search…
Toys “R” Us to launch enhanced rewards program
Toys “R ”Us today announced an enhanced “Rewards ‘R’ Us” customer loyalty program, along with a new MasterCard…