“Do Not Track” Dramarama
“In the trenches.” “Ready to do battle.” “Atomic bomb.” War terminology is simply the best way to describe…
Mattel launches mobile site
Toy company Mattel launched its first ever mobile-optimized website on June 26, says Andres Amezquita, VP of e-commerce…
Hearst Digital Media to launch ad exchange
Hearst Digital Media today announced it will be launching a private ad exchange, says the company’s CRO Kristine…
BlueKai hires first SVP of marketing
Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing, says Omar Tawakol,…
Jack Morton Worldwide hires new ECD
Relationship marketing agency Jack Morton Worldwide has hired Johnny Margues as SVP and executive creative director of its…
FTC: Microsoft browser doesn’t honor “Do Not Track”
Federal Trade Commissioner J. Thomas Rosch has written a letter to the World Wide Web Consortium Tracking Protection…
WPP to acquire AKQA
WPP has agreed to acquire digital agency AKQA Holdings, Inc., said Chris Wade, WPP EMEA’s head of communications.…
Fundraising on Twitter
It was only a matter of time. On June 19, Portland-based Chirpify announced its Twitter Fundraising for Politicians…
Simulmedia to use TiVo data
Simulmedia has signed a contract with TiVo Inc. that will allow the company’s clients to use TiVo’s top-box-collected…
TaylorMade-adidas Golf hires Mass Relevance for social media
TaylorMade-adidas Golf has chosen social media engagement company Mass Relevance to aid its social strategy surrounding the U.S.…